Meals | “French Type” Van Leeuwen Ice Cream Store to Open 3 Boston Areas

BOSTON – There is no such thing as a scarcity of. Nice Ice Cream Retailers in Massachusetts. However Van Leeuwen, a preferred chain primarily based out of New York with greater than 50 shops, is coming to the Boston space this 12 months and guarantees one thing a bit of fancier than your commonplace scoop.

Three places will open in 2024. One is scheduled to open in early April at The Avenue Chestnut Hill on Boylston Avenue, one other is coming to 131 Seaport Blvd. in the summertime, and the third shall be in Harvard Sq. this fall.

“Wealthy, chewy, creamy” ice cream

Co-founder and CEO Ben Van Leeuwen says his “French-style” ice cream makes use of way more egg yolks than the competitors.

“You are getting a extremely wealthy, chewy, creamy thick product,” he informed WBZ-TV. “It is simply made that manner with cream and eggs.”

The store has made headlines for its inventive concoctions. Macaroni and cheese flavored ice cream, however Van Leeuwen mentioned his focus is on sourcing high quality elements like chocolate and vanilla from Ecuador, which is rated the most effective in the marketplace by Wirecutter. There are additionally non-dairy ice cream choices for vegans, made with coconut cream.

Van Leeuwen mentioned Ice cream Offered for about $7 per scoop. They can even be serving sundaes, milkshakes and root beer floats.

“Certain, it is dearer than Baskin-Robbins,” Van Leeuwen admits — however he says clients are keen to pay for high-quality merchandise.

Why is Van Leeuwen coming to Boston?

Why develop to Boston and Cambridge? The walkability was a draw, Van Leeuwen mentioned.

“There aren’t many locations in America which have actually good foot site visitors the place persons are really strolling round,” he informed WBZ TV. “One among them is Boston.”

Van Leeuwen says he obtained his begin within the ice cream enterprise throughout his highschool days in Greenwich, Connecticut, working a cool truck. He is come a good distance with chocolate eclairs and SpongeBob Squarepants bars.

“I really like meals, I really like elements,” he mentioned. “I need to do one thing that may be achieved at virtually the very best stage, however nonetheless be accessible to everybody.”