Style | Jimmy Choo heads to the French Riviera with its Seashore 2024 assortment.

Style | Jimmy Choo heads to the French Riviera with its Seashore 2024 assortment.


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Jimmy Choo is prepared for summer time. The British footwear model took to the French Riviera for its Seashore 2024 assortment, which was unveiled alongside the marketing campaign on Thursday. The capsule consists of purses, swimwear and equipment together with a wide range of footwear kinds.

Jimmy Choo Rika Flats from the Jimmy Choo Beach 2024 Collection.
Jimmy Choo Rika Flats from the Jimmy Choo Seashore 2024 Assortment.Jimmy Choo

The brand new assortment consists of the newest Cho Home code of diamonds. The corporate has used the gem as an inspiration level for a print that’s obtainable on some beachwear. The colours of this print – pink, child blue, tan and crimson – are used within the sneakers of the gathering.

Jimmy Choo Ria 120 from the Jimmy Choo Beach 2024 collection.
Jimmy Choo Rua 120 from the Jimmy Choo Seashore 2024 Assortment.Jimmy Choo

The sneakers are largely easy. The smooth leather-based Rua 120 has a knotted bow and is a platform sandal with a block heel. The Reikia 95 has the identical knot within the toe strap however features a a lot thinner ankle strap.

Jimmy Choo's Rickia 95 from the Jimmy Choo Beach 2024 Collection.
Jimmy Choo’s Rickia 95 from the Jimmy Choo Seashore 2024 Assortment.Jimmy Choo

Fabricated from raffia with nappa leather-based trim, the Nako flat is a mule with a sq. peep toe and a pom pom. Rika additionally has a knotted bow element however is an espadrille. The resin mule comes as a flat in addition to a low heel, each with pointed toes.

The marketing campaign, shot in Ibiza, evokes the concept of ​​sun-soaked holidays and the romance of seashores.

Jimmy Choo’s most up-to-date girls’s marketing campaign was for Spring 2024, that includes sneakers, mules and extra in a black and white graphic print.

Jimmy Choo's Beach 2024 Collection.  Campaign photos.

Jimmy Choo Seashore 2024 Assortment, Images

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